With the recent release of our new partner portal, we thought it was about time we paid some attention to our public website, which hadn't been redesigned in something like four years. That old site was based on Community Server by Telligent, and while their platform is fantastic, the pricing just doesn't make sense for a simple CMS back-end for a corporate website.
Instead, we decided to use Sitefinity, a CMS put out by Telerik, a company whose development tools we've used in several projects. With the help of 3Eleven Creative, the technical process was simple. Sitefinity's capabilities were great out of the box, and we only needed to do a minimal amount of custom programming to get the results we were looking for.
In addition to the platform and visual design, we decided to do away with the typical marketing-speak in favor of a tone that matches how we work as a company. We applied the same transparency and fun spirit we have with our partners to our public marketing message.
Finally, this new website includes a more robust customer-facing section. We hope this will invite end-user attention that will translate into business for us and our partner network.
Overall we're pleased with the results and hope you are, too.